Data Enhancement is the collective process of acquiring new data, sorting and segmenting the procured data with respect to the required demographics and other parameters for better understanding of the customers and clients in order to have enhanced targeting and mutual correlation between the clients and the business models. For any business, data and its cleansing is the key factors which plays a very prominent role in its development and growth which in turn leads to increased revenues and turnovers. One of the major prerequisite to all types of business models is an organized set of structured, trustworthy and non erroneous customer and client data in order to effectively strategize the business plans and resulting in higher success rates. It can also improvise the corresponding sales and customer relationship of the organization or the business model which is a major roadblock in the present day market.
